🔥 Trend Watch 🔥

Culture-spanning moments from the week ahead to have on your radar.

🖤 Wednesday returns to Netflix — Season 2 of the smash gothic hit arrives as Jenna Ortega’s Wednesday Addams brings more viral dances, supernatural twists, and dark humor.

🎥 The Naked Gun — Liam Neeson and Pamela Anderson reboot the slapstick parody classic.

📺 Eyes of Wakanda Premieres — Disney+ launches a new series set in the Black Panther universe, exploring untold warriors and secret missions from Wakanda’s past.

🎤 Lollapalooza — Chicago’s Grant Park hosts Olivia Rodrigo, Tyler, The Creator, Twice, and more across four packed days of genre-blending performances and viral festival moments.

🎾 Cincinnati Open — Venus Williams headlines a hard‑court field after earning a wild card spot in this key US Open tune-up.

🌍 Global Moments

Worldwide cultural flashpoints.

🗓️ ONGOING: Mercury will be in Retrograde until August 11 and it’s Leo Season until August 22.

🎭 August 1 — 25 | Fringe Festival (Edinburgh, UK)

The Edinburgh Festival Fringe kicks off with thousands of shows across comedy, theatre, and cabaret, spotlighting rising stars and boundary‑pushing performances.

🍺 August 1 | International Beer Day

A global toast to brewers and beer lovers celebrated every first Friday of August across 80+ countries with tastings, trivia nights, and creative beer pairings.

🎯 National Spotlights

Holidays, headlines, and more.

🇦🇺 August 4 | New South Wales Bank Holiday 

This bank holiday pauses financial services in NSW, offering a quiet day off for banking professionals and local community events.

🇨🇦 August 4 | British Columbia Day

BC Day is a civic holiday that inspires community festivals, outdoor gatherings, and social content celebrating provincial pride.

🇺🇸 August 2 | Mamma Mia! (Previews Begin, New York Theater)

The beloved ABBA jukebox musical returns to NYC with preview performances, sparking nostalgia and spotlighting Broadway’s biggest stage spectacle of the summer.

🇺🇸 August 5 | National Night Out

Communities across the US organize block parties and safety events focused on neighborhood unity and local engagement, with social media awash in photos and community-driven campaigns.

⚽ Live Sport

Big sports moments happening in real time.

🗓️ ONGOING: Pro Football Hall of Fame Induction Weekend (until August 3).

🏎️ August 1–3 | Formula 1 Hungarian Grand Prix 

F1 hits the Hungaroring for one of the season’s most technical tracks, where Max Verstappen, Lando Norris and Lewis Hamilton fight for momentum before the summer break. Tight corners, soaring heat and a festival‑like crowd make this a classic mid‑season showdown.

⛵ August 2–8 | Cowes Week 

One of the world’s oldest regattas brings seven days of yacht racing, shoreside parties, and spectacular Isle of Wight scenery.

👑 August 2 | WWE SummerSlam 

WWE’s biggest summer event goes two nights for the first time, headlined by Cody Rhodes vs. John Cena for the Undisputed Title, Gunther vs. CM Punk for the World Heavyweight Championship, and a stacked card featuring Roman Reigns, Jey Uso, and Rhea Ripley.

⚾ August 2 | MLB Speedway Classic 

The Braves and Reds face off in the first MLB regular‑season game ever played inside a NASCAR track, with a custom field built at Bristol Motor Speedway. Over 85,000 fans are expected for a record‑breaking crowd, with concerts and Hall of Famers adding to this one‑of‑a‑kind baseball‑meets‑motorsport spectacle.

⛳ August 3 | AIG Women’s Open Final 

The final LPGA major of the season concludes on the rugged Welsh links, with defending champion Lydia Ko leading a world‑class field. Rookie Lottie Woad, fresh off a breakout Scottish Open win, joins stars like Nelly Korda and Minjee Lee in a battle of precision and endurance.

🏏 August 4 | England vs India Men’s Test Series Finale 

With England leading the inaugural Anderson–Tendulkar Trophy 2–1, India heads to The Oval aiming to level the series. Shubman Gill’s prolific run-scoring and India’s resilience—including centuries from Jadeja and Sundar—face off against England’s recalibrated attack in a high-stakes finale with World Test Championship implications.

🎾 August 5 | Cincinnati Open 

Legend Venus Williams, at age 45, received a wild card into the main draw after an inspired comeback at the Washington Open—becoming the oldest player since Martina Navratilova to win a WTA singles match—and headlines a field led by World No. 1 Aryna Sabalenka and defending champion Coco Gauff.

🎾 August 7 | National Bank Open Final 

Toronto’s premier hard-court event wraps up with top contenders like Daniil Medvedev, Holger Rune and Alexander Zverev jockeying for momentum before the US Open.

🏸 August 7 | The World Games

Chengdu 2025—the 12th edition of The World Games—kicks off a 34-sport, 60-discipline showcase of non‑Olympic and emerging sports from August 7–17, with athletes from 118 nations competing across events like drone racing, parkour, and lifesaving.

🎮 Gaming Updates

Major launches, events, and viral moments.

🎮 August 1–3 | EVO 2025 

The world’s biggest fighting game tournament takes over Las Vegas as elite players battle across Tekken 8, Street Fighter 6, and more in a weekend packed with high‑stakes upsets and dramatic comebacks. Surprise DLC reveals and finals streamed worldwide make EVO the ultimate esports spectacle of the summer.

🎮 August 1 | Demon Slayer: Kimetsu no Yaiba – The Hinokami Chronicles 2

The smash‑hit anime franchise returns with a sequel that expands its story mode, adds new playable characters, and debuts across all major consoles. Expect launch‑day gameplay clips, speedruns, and fan reactions to dominate anime and gaming feeds.

🎮 August 3 | Super Smash Bros. Ultimate – EVO Top 8 Finals 

Smash Bros. takes the EVO stage with the world’s best players competing in one of the event’s loudest, most passionate brackets. Viral highlight reels and community memes are all but guaranteed as the Top 8 fights to be crowned champion.

🎧 Music Moments

Tours, releases and awards by kickoff date.

🎵 August 1 | Bite Me – Reneé Rapp (Album Release)

Reneé Rapp’s sophomore album Bite Me delivers bold lyrics and a pop‑punk edge with singles like “Leave Me Alone,” “Mad,” and “Why Is She Still Here?”

🎵 August 8 | Black Star – Amaarae (Album Release)

Genre-blending Ghanaian-American artist Amaarae unleashes Black Star, fusing Afro-dance, baile funk, and highlife into a striking, genre-bending sound. Singles like “S.M.O.” and “Girlie‑Pop!” are already sparking TikTok trends and critical buzz ahead of release.

🎤 July 31–August 3 | Lollapalooza 2025 

Grant Park transforms into a genre-melting festival with Olivia Rodrigo, Tyler, The Creator, Sabrina Carpenter, Twice, Rüfüs Du Sol, Luke Combs, A$AP Rocky, Korn and more on stage. With 170+ artists over four days, viral surprise collaborations and K‑Pop’s first female headliners promise to dominate social media coverage.

👀 What To Watch

Major movie, TV and streaming releases.

🎥 August 1 | The Bad Guys 2 (In Theaters)

The animated heist crew returns for a sequel, blending action-packed fun with redemption arcs, generating major family-friendly buzz and trending excitement online.

🎥 August 1 | The Naked Gun (In Theaters)

Liam Neeson and Pamela Anderson lead a fresh reboot of the iconic slapstick franchise, mixing classic parody with modern comedy twists for nostalgia-chasers and new audiences alike.

📺 August 1 | Chief of War (Season 1 & New Series, Apple TV+)

Jason Momoa leads a historical action drama rooted in Hawaiian resistance against colonial forces, promising political intrigue and sweeping Pacific visuals.

📺 August 1 | My Oxford Year (Netflix Premiere)

Netflix adapts Julia Whelan’s bestseller as Sofia Carson and Corey Mylchreest star in a romance set against Oxford’s dreamy backdrop.

📺 August 1 | Eyes of Wakanda (Season 1, Disney+)

A new warrior epic in the Black Panther universe explores untold stories and secret missions in Wakanda’s past, deepening Marvel lore for devoted MCU fans.

📺 August 1 | Perfect Match (Season 3 Premiere, Netflix)

Nick Lachey returns to host as Netflix’s reality dating hit kicks off a new season, matching fan‑favorite singles from across its dating shows in a tropical villa full of alliances, drama and twists

📺 August 6 | Platonic (Season 2 Premiere, Apple TV+)

Rose Byrne and Seth Rogen are back as hilarious, messy besties—expect more shenanigans and friendship drama in this acclaimed comedy.

📺 August 6 | Wednesday (Season 2 Premiere, Netflix)

Jenna Ortega reprises her gothic role in Netflix’s hit Addams Family series, bringing viral dances, dark humor, and supernatural intrigue back to global streaming audiences.

📺 August 7 | The Pickup (Movie Premiere, Prime Video)

Eddie Murphy and Pete Davidson play mismatched armored truck drivers whose simple job spirals into chaos after being ambushed by Keke Palmer’s clever mastermind character, leading to unexpected alliances and comedy gold.

🌏 August 7 | Critics Choice Super Awards Winners Announcement

Spotlighting the best in superheroes, horror, sci-fi, fantasy and genre TV, the Critics Choice Super Awards set internet debates and fan campaigns alight as winners are revealed.

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