🔥 Trend Watch 🔥

Culture-spanning moments from the week ahead to have on your radar.

🐶 International Dog Day — A global excuse to flood feeds with furry friends, rescue stories, and pet brand collabs.

🏉 Women’s Rugby World Cup — The world’s top teams collide in a high-intensity tournament driving momentum for women’s sport.

🎾 US Open Tennis — The final Grand Slam lights up NYC with major upsets, electric rallies, and legends in the making.

🎮 Helldivers II on Xbox — The cult-favorite co-op shooter lands on Xbox, unleashing alien chaos for a new wave of players.

🔥 Burning Man — Radical self-expression and desert spectacle meet in an art-fueled, dust-covered cultural reset.

🛠️ Trendy Cal 2.0 🛠️

A quick heads-up before we dive in.

We’re gearing up for the launch of Trendy Cal 2.0 which means it’s time to reset the site, switch hosts, and give the backend a glow-up.

To make space for the upgrade this newsletter will be taking a pause.

See you soon — we’ll be back!

🌍 Global Moments

Worldwide cultural flashpoints.

♍ Aug 22 | Virgo Season Begins

Virgo season arrives, inspiring a global focus on mindfulness, precision, and wellness.

🌑 Aug 22– 23 | Black New Moon

A rare lunar phase renders the moon invisible, offering ideal skies for stargazing and introspective rituals.

🐶 Aug 26 | International Dog Day

Celebrate canines worldwide with a flood of paw-some content, from brand collabs to rescue stories.

🌌 Aug 28–Sept 5 | Alpha Aurigid Meteor Shower

Active from August 28 into early September and peaking around September 1, this fast, bright meteor shower radiates from Auriga and is best viewed from Northern Hemisphere pre-dawn skies.

🎯 National Spotlights

Holidays, headlines, and more.

🇬🇧 Aug 25 | Summer Bank Holiday 

A late summer public holiday drives a surge in local travel and outdoor festivals across England, Northern Ireland, and Wales.

🇮🇹 Aug 27–Sept 6 | 82nd Venice International Film Festival 

The iconic Venice fest kicks off with groundbreaking premieres and a glamorous red carpet, spotlighting auteur debuts and global cinema’s brightest stars.

🇺🇸 Aug 28–Sept 1 | 52nd Telluride Film Festival

This remote mountain town transforms into a cinephile hotspot, premiering Oscar hopefuls and bold indies.

⚽ Live Sport

Big sports moments happening in real time.

🏉 Aug 22–Sept 22 | Women’s Rugby World Cup 

The world’s elite women’s rugby squads clash in a high-energy, fast-paced tournament, spotlighting global athleticism and growth in the sport.

🏁 Aug 22 | MotoGP: Grand Prix of Hungary 

MotoGP arrives in Hungary for a high-octane weekend, known for punishing corners and passionate crowds.

🎾 Aug 24–Sept 7 | US Open Tennis 

The year’s final Grand Slam electrifies NYC with powerful rallies, surprise upsets, and new legends in the making.

🎮 Gaming Updates

Major launches, events, and viral moments.

🎮 Aug 24 | Gamescom Wraps

The world’s biggest gaming expo closes in Cologne, capping a week of blockbuster reveals, surprise trailers, and trend-setting previews that shape the year ahead in gaming culture.

🎮 Aug 26 | Helldivers II (Xbox Series X|S)

The surprise hit PlayStation co-op shooter lands on Xbox, inviting squads to battle relentless aliens together.

🎮 Aug 27 | Story of Seasons: Grand Bazaar (Win, NS, NS2)

The beloved farming sim returns with an upgraded remake for modern platforms, charming fans with markets, crops, and cozy nostalgia.

🎧 Music Moments

Tours, releases and awards by kickoff date.

🔥 Aug 24–Sept 1 | Burning Man 

Desert meets avant-garde at Burning Man, where radical self-expression, large-scale art, and temporary communities redefine creative connection under the Nevada sky.

👀 What To Watch

Major movie, TV and streaming releases.

🎬 Aug 22 | Honey Don’t! (Theaters)

From Ethan Coen and Tricia Cooke comes a sharp neo-noir comedy starring Margaret Qualley as a scrappy PI, with Aubrey Plaza as a cop and Chris Evans as a sinister preacher. Fresh off its Cannes debut, the film blends campy B-movie chaos with A-list star power.

📺 Aug 22 | Long Story Short (Netflix)

From BoJack Horseman creator Raphael Bob‑Waksberg comes a fast‑moving, time‑hopping dramedy about the Schwooper family’s ups, downs, and everything in between.

📺 Aug 22 | Eenie Meanie (Hulu)

Samara Weaving stars as Edie, a former teenage getaway driver who gets pulled back into high-stakes action when her old employer offers one last shot at redemption—save her unreliable ex’s life.

📺 Aug 22 | Invasion: Season 3 Premiere (Apple TV+)

Earth faces existential threats once again in the return of Apple TV+’s ambitious sci-fi series. Expect jaw-dropping visuals and escalating global stakes as humanity’s struggle continues.

🏆 Aug 27 | Primetime Emmy Awards Final-Round Voting Ends

TV insiders cast their final ballots, setting the stage for which shows and stars will define the new awards-season conversation.

🎬 Aug 28 | The Thursday Murder Club Streaming Premiere (Netflix)

Directed by Chris Columbus and produced by Amblin (Steven Spielberg), this cozy-mystery adaptation of Richard Osman’s bestseller follows a quartet of A-list stars—Helen Mirren, Pierce Brosnan, Ben Kingsley, and Celia Imrie—as retirees in a British retirement community who turn accidental sleuths when a real murder strikes.

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