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🔥 May 23-29: AI Moves, Album Drops & Award Season Energy

🔥 May 23-29: AI Moves, Album Drops & Award Season Energy

Plus: Cannes closes with a $24M deal, Tom Cruise's spy finale lands, and Southwest faces backlash.

May 23, 2025

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🔥 Trend Watch 🔥

Culture-spanning moments to have on your radar.

💼 Southwest Ends ‘Bags Fly Free’ — After 50 years, Southwest ends its signature no-fee checked bag policy.

🎾 French Open — Roland Garros returns as tennis stars clash on clay.

🎶 Joe Jonas – Music For People Who Believe In Love — His first solo album since his divorce from Sophie Turner, Jonas calls it a personal journal set to music.

📺 And Just Like That – Season 3 — HBO Max’s most-watched returning original is back following a season that divided fans and broke streaming records.

📈 NVIDIA Q1 Earnings Report — With Wall Street watching closely, NVIDIA’s latest results land alongside major AI announcements.

🌍 Global Moments

Worldwide cultural flashpoints.

🎭 May 24 | Cannes Closing Ceremony

As the Palme d’Or is awarded, industry buzz centers on Die My Love, with Mubi landing Jennifer Lawrence’s Cannes competition film in a $24M deal—its biggest acquisition to date and the first major sale of the festival.

🗓️ May 25 | National Wine Day

It’s Pinot content season. Expect brand activations, rosé reels, and way too many wine-themed TikToks by Sunday afternoon.

🌓 May 27 | New Moon

Set intentions, manifest dreams, or just enjoy a night of extra-dark skies.

📈 May 28 | NVIDIA Q1 Earnings Report

As AI demand surges, NVIDIA unveils NVLink Fusion—a major shift allowing its GPUs to work with non-NVIDIA chips. With new products and infrastructure flexibility, CEO Jensen Huang positions the company to stay central to the AI computing boom.

🎯 National Spotlights

Holidays, headlines, and more.

🇦🇺 May 26 | National Sorry Day

A powerful day of reflection, storytelling, and reconciliation — with Indigenous voices and community-led content leading cultural conversations.

🇬🇧 May 26 | Spring Bank Holiday

UK’s long weekend = peak leisure content. Think garden hangs, pub posts, retail promos, and early summer vibes flooding your scroll.

🇺🇸 May 26 | Memorial Day

A federal holiday across all 50 states, Memorial Day honors U.S. military personnel who died in service. It also marks the unofficial start of summer—cue BBQs, beach days, and flag-filled feeds.

🇺🇸 May 28 | Southwest Ends ‘Bags Fly Free’

For the first time in 50 years, Southwest will charge for checked bags, ending its iconic policy. Stocks rose on the news—even as loyal flyers flooded forums and comment sections with complaints.

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👀 What To Watch

A curated sample of the biggest movies, TV and streaming releases.

📺 May 23 | Apple TV+ | Fountain of Youth

John Krasinski and Natalie Portman star as estranged siblings on a globe-trotting quest to find the legendary Fountain of Youth.

🎬 May 23 | Mission: Impossible – The Final Reckoning (Theaters)

Tom Cruise’s spy send-off is here—and the stunts are unhinged. TikTokers are dissecting frame-by-frame for clues while the final mission promises memeable lines, death-defying jumps, and fan theories galore.

🎬 May 23 | Lilo & Stitch (Theaters)

Ohana is back. The beloved blue alien crash-lands into a live-action era—bringing nostalgic millennials, Gen Z Disney adults, and cultural critics together. Heartwarming meets hot takes.

📺 May 23 | Netflix | Fear Street: Prom Queen

R.L. Stine’s classic returns with slasher thrills, high school drama, and a nostalgic ‘90s aesthetic that’s been reimagined for modern horror fans.

📺 May 23 | Netflix | Big Mouth – Season 8

The Emmy-winning adult comedy returns for its eighth and final season, featuring sharp takes on adolescence and a star-studded guest lineup including Cynthia Erivo, Kristen Wiig, and Quinta Brunson.

📺 May 23 | Prime Video | Clarkson’s Farm – Season 4

Jeremy Clarkson returns with Kaleb Cooper still by his side, as the hit series continues its mix of rural mayhem, dry humor, and real talk on the trials of modern farming.

📺 May 27 | Netflix | Better Late Than Single – Season 1

Netflix’s new Korean dating show features participants who have never dated before. With a heartfelt, first-timers-only premise, the series explores vulnerability, emotional growth, and the challenges of late-blooming romance.

📺 May 29 | HBO Max | And Just Like That – Season 3

The wildly divisive Sex and the City revival returns after becoming HBO Max’s most-watched returning original, with new drama, bold fashion, and more Carrie, Miranda, and Charlotte chaos.

⚽ Live Sport

Big sports moments happening in real time.

🏎️ May 23–25 | Formula 1: Monaco Grand Prix

F1’s crown jewel returns with a new twist—mandatory two pit stops—adding strategy to the glitz. After Leclerc’s emotional home win last year, all eyes are on who can master Monaco’s narrow streets and high-stakes qualifying.

⚽ May 24 | UEFA Women’s Champions League Final (Lisbon)

Arsenal and Barcelona face off in Lisbon as the Gunners return to the final for the first time since 2007, while Barça marks its 100th European match.

📺 May 24 | NBC | WWE Saturday Night’s Main Event

The iconic wrestling series returns with a new generation of stars, legacy cameos, and crowd-fueled theatrics. A blend of nostalgia and high-stakes entertainment, it’s primed for weekend viewership and social media buzz.

🎾 May 25–June 8 | French Open

The clay courts of Roland Garros set the stage for the second Grand Slam of the year. From veteran champions to rising contenders, the tournament promises high-level tennis and global fan engagement.

⚽ May 25 | La Liga Finale (Spain)

The final match day of La Liga features high-stakes battles across the table—from title races to relegation drama—as Spain’s top clubs close out the season.

⚽ May 28 | UEFA Europa League Conference Final (Poland)

Chelsea face Real Betis in Wrocław as the Blues aim to become the first club to win all four major UEFA knockout titles, while Betis make history with their first-ever European final.

🏀 Through June 5 | NBA Playoffs

Every buzzer-beater and courtside look is a content goldmine — keep an eye on rising stars and viral storylines.